Burson-Marsteller (B-M) offers the full range of PR services including government relations, crisis management, issues and reputation management, brand building, product marketing, and communications training. These services are delivered by seven ‘practice’ areas within the company: advertising/creative, brand marketing, corporate/financial, healthcare, media, public affairs and technology. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP.
Building brands is at the core of Ogilvy & Mather Worldwide's activities. The company emphasizes it uses a holistic approach to brand building, touching every contact point a consumer might have with the brand. It could be the packaging, merchandising, and advertisements on billboards, television, radio or the Web. The company even uses public relations to create a more conductive environment for the brand.
As the first multinational PR company, and for a long time the largest in the world, Hill & Knowlton created and refined many of the key techniques and strategies of public relations. H&K has developed extremely close relations with many branches of government in the US and around the world.
H&K fell from the world's number-one spot in the early '90s when it became embroiled in a series of scandals and internal conflicts. Recently, under the leadership of CEO Howard Paster, it has shown strong growth and has re-emerged as an industry leaders.