Coca-Cola

Last edited by Tonya Hennessey on April 22, 2008 - 11:18pm

Name of work:

The Real Coke, The Real Story

Year published:

1986

Review:

mainstream company history and account of failed effort to change its flagship product

Basic information

Name of author or organization:

Thomas Oliver

Type of work:

book

Format:

print

ISBN number:

0-394-55273-3

Length:

195 pp

Crocodyl Company Profile:

174 reads
Add new comment