As two NYTimes reporters recently put it, "Goldman is the firm that other Wall Street firms love to hate. It houses some of the world’s biggest private equity and hedge funds. Its investment bankers are the smartest. Its traders, the best. They make the most money on Wall Street, earning the firm the nickname Goldmine Sachs.
Merrill Lynch is one of the world's largest stock brokerage houses, with offices in 38 countries and territories and total client assets of approximately $1.8 trillion. The company's 2006 revenues were $ 34.6 billion.
The company's logo is the famous bull. The company offers diverse financial services.
Of the major investment banks, Merrill is the most active in serving as a brokerage for individual investors.
