Media & Entertainment

Burson-Marsteller

Ian Elwood — Wed, 05 Mar 2008 17:16:18 -0500

Company Snapshot:

B-M offers the full range of PR services including government relations, crisis management, issues and reputation management, brand building, product marketing, and communications training, to name a few of the twenty services listed on its web-site. These services are delivered by seven ‘practice’ areas within the company: advertising/creative, brand marketing, corporate/financial, healthcare, media, public affairs and technology.

Ogilvy & Mather Worldwide

Ian Elwood — Wed, 05 Mar 2008 16:36:15 -0500

Company Snapshot:

Building brands is at the core of Ogilvy & Mather Worldwide's activities. The company emphasizes it uses a holistic approach to brand building, touching every contact point a consumer might have with the brand. It could be the packaging, merchandising, and advertisements on billboards, television, radio or the Web. The company even uses public relations to create a more conductive environment for the brand.

Hill & Knowlton

Ian Elwood — Tue, 04 Mar 2008 14:31:27 -0500

Company Snapshot:

As the first multinational PR company and for a long time the largest in the world, Hill and Knowlton has created and refined many of the key techniques and strategies of public relations. H&K has over the years developed extremely close relations with many branches of government in the USA and around the world.

News Corp

Ian Elwood — Fri, 21 Dec 2007 01:01:21 -0500

Company Snapshot:

Rupert Murdoch's News Corporation media conglomerate includes cable networks such as Fox, Fox Business Channel, National Geographic and FX; 35 television stations; 175 newspapers -- including the recently-acquired Wall Street Journal, the New York Post, and Barron's; other publications including TVGuide and SmartMoney; book publishers HarperCollins; film production companies 20th Century Fox, Fox Searchlight Pictures and Blue Sky Studios; numerous Web sites including MarketWatch.com, and non-media holdings including the National Rugby League.

Walt Disney

Ian Elwood — Fri, 21 Dec 2007 00:11:58 -0500

Company Snapshot:

The Walt Disney Company was founded by brothers Walt and Roy Disney on October 16, 1923 as a small animation studio and grew into an empire. It currently has active interests in studio entertainment, parks and resorts, consumer products, and media networks.