Ford, one of the great names of the auto industry, has played a major role in shaping both the horizons of everyday life and the conditions of toil on the job. Founder Henry Ford transformed automobiles from an amusement for the wealthy to a conveyance for the common person, while in his workplaces he introduced mass production on an unprecedented scale. Ford fell behind General Motors in the 1920s and experienced decades of management instability. It rebounded in the 1980s and 1990s by promoting product quality and labor-management cooperation in its domestic operations, while taking over a series of prestigious foreign marques such as Jaguar and Range Rover (both later sold). Yet its image was seriously tarnished in a controversy that erupted in 2000 over the safety of its sport-utility vehicles. After the founder’s great-grandson took over as chairman in 1999, he made unprecedented overtures to environmentalists but was then unable to live up to his green promises. Ford, which diverged from GM and Chrysler by deciding not to seek a U.S. government bailout, is belatedly putting more emphasis on fuel-efficient vehicles, and is trying to survive the economic crisis afflicting the entire auto industry.